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What is the cost of
hyper-consumption?
The three pillars of the WISE philosophy are...
W
Wellness
The products we use every day should support our well-being, both physically and mentally.
I S
Integrated Sustainability
From material sourcing through to replacement, the product is built to minimize its environmental impact.
E
Ethics
Transparent in our dealings, the company reflects the same values that inspire our products.
Rising consumer demand for WISE products can be seen across a variety of metrics
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More than half of teenagers age 16 to 19 say they have deliberately purchased or stopped using a brand because of its ethics (1) and a recent study by McKinsey & Co found that consumers across the board consider wellness a top priority (2)
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The circular economy presents a market opportunity of $4.5 trillion by 2030 (3)
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Companies with B Corp certification surpassed 5,000 in 2022 and over 6,000 applications were filed from 2020-2021 alone (4)
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Green tech (5) and sustainable home decor (6) make up a $363 billion market, expected to grow to over $600 billion by 2030
Sources: 1 https://www.marketingdive.com/news/study-majority-of-teens-consider-a-brands-ethics-when-making-purchasing-d/531812/, 2 https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/feeling-good-the-future-of-the-1-5-trillion-wellness-market, 3 https://www.accenture.com/gb-en/about/events/the-circular-economy-handbook, 4 https://www.bcorporation.net/en-us/news/blog/scaling-b-corp-certification-reflections-2021, 5 https://www.fortunebusinessinsights.com/green-technology-and-sustainability-market-102221, 6 https://www.einnews.com/pr_news/582185308/sustainable-home-d-cor-market-size-expected-to-hits-556-3-billion-by-2031-growing-at-a-cagr-5-5
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